New Ways To Reach You:
Our DCDC Family
In the “new normal” of social distancing, DCDC seeks novel ways to connect with you, our family—supporters, audiences, community leaders, partners, and newcomers (we welcome you!).
Those new ways are digital. As with this newsletter, we will communicate with you using our website, YouTube, Instagram, Twitter, and TikTok.
There will be a lot happening via social media at DCDC, and we need to let you know about it. Here is one activity:
An Art in Isolation series produced by Think TV/CET, which will include excerpts of performances by local performing arts companies like DCDC.
There are other exciting activities to be announced once they are finalized. For example, we are now considering streaming a dance competition with other professional dance companies, which includes Facebook “likes” to tabulate the winner.
For the near and long-term future, DCDC will use digital media to broadcast:
Talks with dance artists,
Vlogs by DCDC’s Chief Executive Officer,
Vlogs by DCDC’s Chief Artistic Administrator and Producing Director,
Virtual events celebrating special people, and
We will also provide digital copies of DCDC’s annual reports, season brochures, and other publications. Vice President for Development, David Hoard, who oversees DCDC’s fundraising and marketing tasks, explains a deeper rationale for digital communication:
All companies must share their messaging with their constituents. Communication is the lifeblood of any corporate endeavor. It is not simply letting people know what we’re doing. It is our opportunity to let you know what services we have to offer. It’s not about us, it’s about you! DCDC serves the community (the local and international communities) with great dance art and first-rate education programming.
What if no one knew about these services? How do we continue to let people know what we offer—even after “social distancing” becomes a thing of the past? If we don’t announce what we do for you, our community, then are services remain unused. It would be like leaving a gift in a dark room for no one to see.
We need to get the word out. Doing so builds our community, ensures our services reach that community. Now more than ever, letting people know what we do for them is key for everyone’s success! If the world has gotten a little bit scarier, we will bring comfort through our art and engagement activities.
Above all, people in the world must know that we are there for them. Our purpose is to bring a little more light to their lives. Our services and the way we deliver them using digital means will help make “social distancing” more bearable. Whatever adaptations we need to make in our new reality unfolding before us, DCDC will always find a way to reach out, heal, and make stronger.
Please be on the lookout for our bi-weekly newsletter and any other digital means we use to keep you—our DCDC family—connected with us.
Be safe and stay well!